Moments That Count has been developed and funded by Novartis Pharmaceuticals UK Limited and is intended for a UK general public audience.
Crucial Conversations are an essential but often missed part of breast cancer care. They are a moment that counts in a patient’s breast cancer journey, whether that’s between patients and their doctors or across the healthcare team. ‘Crucial Conversations’ might be an honest conversation with a breast cancer patient about issues with intimacy or menopause or a discussion about biomarker testing. It might also be ‘Crucial Conversations’ between HCPs about a particular patient’s care.
As part of our Moments that Count campaign, Novartis hosted a live virtual event intended to spark debate and discussion, shining a light on the importance of ‘crucial conversations’ in breast cancer care, and exploring what these look like as we move towards greater collaboration across the NHS system.
Panel Event Objectives:
The panel was moderated by Jacqui Thornton, award-winning health journalist and previous Health Editor of The Sun and health correspondent of The Sunday Telegraph.
We invited 5 panellists to share their experiences with ‘Crucial Conversations’ in breast cancer, including three patient advocates, a medical oncologist and Novartis UK’s Country President.
Your healthcare team is your best resource throughout your treatment. Talk openly and often with them about your doubts, questions and concerns. We have developed a guide to support you in having these conversations with some tips to help you find the information you need.
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One of the biggest fears patients face after achieving remission is recurrence. Read more about it here.
