Moments That Count has been developed and funded by Novartis Pharmaceuticals UK Limited and is intended for a UK general public audience.

For breast cancer patients...

It's the everyday moments that matter

Whether you are living with or know somebody living with breast cancer, this website is dedicated to giving you support and knowledge to have better, more informed conversations with your healthcare team.

Whether you have had a good day or a bad one, every moment matters for those living with breast cancer. The appointments with your oncologist where you learn something new. They count. The days where you find the strength to get out of bed, if only to sit up and read for a while. They count, too. Or those evenings spent with your loved ones, after a tough day you took head on. That certainly counts. Every seemingly insignificant moment: a cup of tea or a smile shared with somebody. These are all Moments That Count.

Moments That Count has been developed to provide support for breast cancer patients, family and friends of those living with cancer, whatever stage of the journey they are on.

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Real lives in focus

The Moments That Count ambassadors share their personal journeys in this intimate photo essay. Follow Claire, Laura, Jo, Juliet, and Lisa through a typical day living with breast cancer as they shed light on the often-unseen aspects of the disease.

Discover what happens beneath the surface of their journeys and explore the photo essay now.

Explore photo essay

UK | July 2025 | FA-11376320-1

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You are not alone

Meet other patients making their moments count

Each person living with breast cancer has a unique story to tell. Sometimes, the stories we read in the news or online do not reflect the journey many people living with primary or secondary breast cancer have experienced.

The Moments That Count breast cancer campaign hopes to raise awareness of what it's truly like to live with this disease and features contributions from some inspirational women with breast cancer who have shared their very own moments that count from their journeys.

FInd out more
You know you best

Make your next appointment count

Your healthcare team is your best resource throughout your treatment. Talk openly and often with them about your doubts, questions and concerns. We have developed a guide to support you in having these conversations with some tips to help you find the information you need.

Download the appointment guide
appointment guide

Learn more about...

biomarkers guide

Biomarkers guide

Read the biomarkers guide to understand the role they play in treatment options.

Download the guide
crucial conversations meeting

Crucial conversations in breast cancer

Watch our panel discuss the importance of two-way dialogue in breast cancer care.

Watch now
terminology guide

Terminology guide

Use our glossary of medical terminology so you're not left in the dark at appointments.

Download the guide

UK | September 2023 | 262540-1

 

 

 

 

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Moments That Count has been developed and funded by Novartis Pharmaceuticals UK Limited. It has been created in collaboration with secondary breast cancer patients whose knowledge and insights have informed the content and direction for the campaign.

This website is part of a programme that is funded by Novartis Pharmaceuticals UK Limited. Novartis Pharmaceuticals UK Limited is a private limited liability company registered in England and Wales under number 119006. Registered office 2nd Floor, The WestWorks Building, White City Place, 195 Wood Lane, London, W12 7FQ. Use of this website is governed by our Terms of Use and the Cookies and Privacy Policy.

Reporting side-effects
If you get side effects with any medication you are taking, talk to your doctor, pharmacist or nurse. This includes any possible side effects not listed in the information leaflet that comes in the pack. You can report side effects via the Yellow Card Scheme at By reporting side effects, you can help provide more information on the safety of your medication.

©2024 Novartis Pharmaceuticals UK Ltd - UK | April 2025 | 124182-5 This site is intended for a UK general public audience.